Text Based Marketing Best Practices for Success
Texting is the most personal form of electronic communication. Studies have shown that
people prefer a Text from businesses they deal with than a phone call or an email.
Studies have also shown that people keep their Smartphones within 5 feet 24 hours a day.
With open rates at 98% and read rates at 45% Text Based Marketing is an essential
marketing tool and channel in today's digital economy. It’s no longer a question
of if your business needs to send text messages to your customers,
it’s a question of how to ensure your text based marketing campaign success.
Following these text message marketing best practices and guidelines will
maximize your customer Engagement, Acquisition, Retention & Reward (EARR).
The following is a brief illustration of Best Practices
Key Strategies to Grow Your Text Marketing Subscriber List
In order to increase your conversion rate you need to focus on growing your subscriber list.
Remember it is these customer who have agreed to 'JOIN' to receive your exclusive offers!
Here are some helpful hints.
Advertise Your Text Marketing Program Everywhere
The more consumers know about your text marketing promotional program, the more
likely they are to trust and 'JOIN' your marketing list. This means you should be advertising your
KEYWORD and Virtual Number (VN) wherever your product & brand is visible.
Give people multiple avenues to learn about your new marketing channel.
Your Website, Social media pages & Ads, Email marketing campaigns and
print forms like in store posters or cards at the cash register are all great ways
to inform your customers about your text marketing promotional channel.
Entice customers to 'JOIN' your marketing list with aggressive offers like BOGO or 50% off.
Once they JOIN you now have a captive audience anticipating your Promo's!
6 Strategies that ensure successful Text Marketing Campaigns
1. Weekly Offers
Consumers respond well to consistent messaging. Just like a good social media strategy
successful text marketing campaigns maintain a consistent and regular schedule.
Weekly promotional offer builds anticipation from your customers. Sending daily offers
can be seen as too much information and is more likely to see customers ignore your offers
or cancel their subscription to your text marketing list. The most important thing is that you
are upfront with your subscribers about the frequency of your text offers and then stick
to the frequency. With the use of unlimited KEYWORDS we make it easy for your customers
to 'JOIN' your text marketing lists. When they JOIN be upfront with how frequent you
intend to send them your promotional offers. Something as simple as:
"Thanks for joining. Your WEEKLY offers are on the way!"
Managing customers expectations goes a long way in maintaining or exceeding customer service.
Out of common sense and courtesy, schedule your marketing messages at reasonable hours.
2. Exclusive Offers
When deciding what kind of texts to send consider the fact that they are giving you access to
the most direct and personal way to reach them. It’s worth keeping this in mind in order to
maintain the trust of your customers. That means avoiding recycled content or offers from
social media or other channels. Everything you text should be relevant, and exclusive to
your customer list. Offers that are over and above offers for the masses.
This is a winning strategy to Retain & Reward them for joining!
3. Include Active “links” in your Messages
By offering a text marketing service you are committing to a platform of communication
that sees 20% of customers reading your promotional offer within one minute of receiving it!
Be sure to keep an eye on your Account INBOX and be responsive and strike while the iron is hot.
By including active links in your texts to additional information on offers or products or even
a phone number to call dramatically increases conversion rates.
he more ways your customers can receive additional information the better.
4. Target your Messages and Personalize your Offer
Text marketing is unique because it has the ease of a mass marketing campaigns at your
fingertips with the advantage of providing the feel of one-on-one communication.
Send specific offers to your customer by segmenting your customer lists a
feature in the Marketing Manager TAB in your account.
Targeting your offers can dramatically increase your conversion rate.
5. You Need to Obtain Consent
A recommended early step in any text message marketing campaign is to obtain consent.
With text marketing consent is just a way of saying someone has knowingly agreed to receive promotional texts from your business. There are effective ways obtain consent from your
subscribers. The most simple method of obtaining consent involves promoting KEYWORDS
in all of your Advertising (Website, Social Media, Email, In store Posters, etc...).
A KEYWORD is a word that customers can proactively text to your
Virtual Number (VN) in order to subscribe to future promotional messages.
Our service offers unlimited KEYWORDS and any word you like 'PIZZA' or 'FREE'.
KEYWORDS are critical in growing your Marketing lists. The right KEYWORD can
be extremely effective in accomplishing that goal!
Please see video at top of this page for an example.
6. Add Disclaimers in your Marketing Messages
In order to keep Text Based Marketing SPAM FREE Wireless Carriers along with
Governments and Industry Associations have set up guidelines ensuring your text APP
does not end up looking like your Email inbox ie. full of SPAM.
To comply with industry regulations, you should include the following information:
How often you plan to text them (in your initial engagement)
Msg rates may apply (most plans today are unlimited)
How to unsubscribe or Reply 'STOP' unsubscribe
You establish trust & credibility informing your customers that they can unsubscribe at any time.
Please see video at the top of this page as an example.
The Final Word on Text Based Marketing
Text Marketing has emerged as one of the best and most reliable ways for large and small
businesses to Engage, Acquire, Retain & Reward customers in the most intimate and direct way.
By following these best practices you are setting up your
Text Based Marketing Promotional Campaigns up for great success!
1. Weekly Offers
Consumers respond well to consistent messaging. Just like a good social media strategy
successful text marketing campaigns maintain a consistent and regular schedule.
Weekly promotional offer builds anticipation from your customers. Sending daily offers
can be seen as too much information and is more likely to see customers ignore your offers
or cancel their subscription to your text marketing list. The most important thing is that you
are upfront with your subscribers about the frequency of your text offers and then stick
to the frequency. With the use of unlimited KEYWORDS we make it easy for your customers
to 'JOIN' your text marketing lists. When they JOIN be upfront with how frequent you
intend to send them your promotional offers. Something as simple as:
"Thanks for joining. Your WEEKLY offers are on the way!"
Managing customers expectations goes a long way in maintaining or exceeding customer service.
Out of common sense and courtesy, schedule your marketing messages at reasonable hours.
2. Exclusive Offers
When deciding what kind of texts to send consider the fact that they are giving you access to
the most direct and personal way to reach them. It’s worth keeping this in mind in order to
maintain the trust of your customers. That means avoiding recycled content or offers from
social media or other channels. Everything you text should be relevant, and exclusive to
your customer list. Offers that are over and above offers for the masses.
This is a winning strategy to Retain & Reward them for joining!
3. Include Active “links” in your Messages
By offering a text marketing service you are committing to a platform of communication
that sees 20% of customers reading your promotional offer within one minute of receiving it!
Be sure to keep an eye on your Account INBOX and be responsive and strike while the iron is hot.
By including active links in your texts to additional information on offers or products or even
a phone number to call dramatically increases conversion rates.
he more ways your customers can receive additional information the better.
4. Target your Messages and Personalize your Offer
Text marketing is unique because it has the ease of a mass marketing campaigns at your
fingertips with the advantage of providing the feel of one-on-one communication.
Send specific offers to your customer by segmenting your customer lists a
feature in the Marketing Manager TAB in your account.
Targeting your offers can dramatically increase your conversion rate.
5. You Need to Obtain Consent
A recommended early step in any text message marketing campaign is to obtain consent.
With text marketing consent is just a way of saying someone has knowingly agreed to receive promotional texts from your business. There are effective ways obtain consent from your
subscribers. The most simple method of obtaining consent involves promoting KEYWORDS
in all of your Advertising (Website, Social Media, Email, In store Posters, etc...).
A KEYWORD is a word that customers can proactively text to your
Virtual Number (VN) in order to subscribe to future promotional messages.
Our service offers unlimited KEYWORDS and any word you like 'PIZZA' or 'FREE'.
KEYWORDS are critical in growing your Marketing lists. The right KEYWORD can
be extremely effective in accomplishing that goal!
Please see video at top of this page for an example.
6. Add Disclaimers in your Marketing Messages
In order to keep Text Based Marketing SPAM FREE Wireless Carriers along with
Governments and Industry Associations have set up guidelines ensuring your text APP
does not end up looking like your Email inbox ie. full of SPAM.
To comply with industry regulations, you should include the following information:
How often you plan to text them (in your initial engagement)
Msg rates may apply (most plans today are unlimited)
How to unsubscribe or Reply 'STOP' unsubscribe
You establish trust & credibility informing your customers that they can unsubscribe at any time.
Please see video at the top of this page as an example.
The Final Word on Text Based Marketing
Text Marketing has emerged as one of the best and most reliable ways for large and small
businesses to Engage, Acquire, Retain & Reward customers in the most intimate and direct way.
By following these best practices you are setting up your
Text Based Marketing Promotional Campaigns up for great success!